Free Loops vs Paid Loops: Should You Give Your Sound Away?
Two out of three drops on Spinshare are free, and the producers doing it are not being generous. They are running a funnel. Here is the split that works, with real numbers.
Run both. Free loops are the front door, locked loops are the income, and the producers getting paid are not choosing between them. Across Spinshare, two out of three published drops are free, and about eight in ten active producers keep at least one free drop live. These are the same producers charging for their vaults. Giving sound away and getting paid for sound are one strategy, not two.
This post shows you the actual numbers, what a free loop is really for, what belongs behind the lock, what a converting page looks like, and the release pattern to run this week.
How many producers actually give loops away?
Live numbers from Spinshare vaults:
- Two out of three drops are free. The rest are locked to subscribers.
- About 8 in 10 producers with a published drop keep at least one free one live.
- Locked drops get grabbed just as hard. Per drop, subscriber-locked drops on Spinshare are pulled about as often as free ones. Paying crew members use what they pay for.
That last number kills the biggest fear producers have about locking their work. The locked vault is not a graveyard. The people inside it are your heaviest users, because they paid to be there.
What is a free loop actually for?
A free loop has exactly one job: proof. Nobody subscribes to a producer whose sound they have never touched.
Walk through what actually happens when it works. A producer scrolling at 1am hears your free loop, downloads it, and drags it into their session. They chop it, pitch it, build a beat around it. Now something important has changed: your sound is not a demo they heard once, it is inside their project, tagged with your name. A week later they need more of that texture. Whose page do they go back to? Yours is the only answer, because your loop is already load-bearing in their beat.
That is the machine a free drop runs. It is not charity and it is not exposure-chasing. It is a test drive that ends with your engine in their car.
Two rules make it work:
- The free drop must be genuinely good. Good enough to survive in a real session. A weak free loop is negative marketing: it tells everyone the locked vault is more of the same.
- The free drop must point at the door. A free loop that never mentions the vault is a gift. One line fixes it: "the stems and six more like this are in the vault." Same loop, different outcome.
What should you lock?
Lock the things that make someone need ongoing access instead of a one-time grab:
- Your best loops. The heat goes behind the door. Free proves the kitchen, locked is the meal.
- Stems and trackouts. One loop is a taste. The broken-out version is for people who are serious about building with you.
- Presets, MIDI, and project files. Your actual recipe. This is the stuff subscribers tell each other about, because it changes how they work, not just how one beat sounds.
- Freshness. New drops land in the vault first. The subscription is a feed, and the feed is what a monthly price is for.
If you are unsure what the locked side should cost, the live pricing data says the median paying subscriber on Spinshare is at $7.99 a month. The full breakdown is in How Much Should You Charge for Your Loops?
What does a converting vault actually look like?
Picture the page a stranger lands on. The version that converts has three visible layers:
- One pinned free drop at the top. Your permanent front door. Strong, recent enough to represent you, and captioned with the pointer line: "free pack. The stems and the rest of this series are in the vault."
- A locked vault with visible depth. Several locked drops with real titles ("Vintage Keys Vol. 3, stems included"), so the stranger can see what paying unlocks without hearing silence behind a wall.
- One price, visible. No "DM me for access." A number they can say yes to alone, at 1am, without talking to anyone.
Now the same page done wrong, which is most pages: ten free loops, zero locked drops, no price anywhere. That page gets downloads and nothing else. There is nothing to say yes TO. The visitor takes the free stuff and leaves, and calling that exposure does not make it income.
What split between free and locked works?
Match what the working producers on Spinshare actually run: roughly two free drops for every locked one while you are building, shifting toward locked as your crew grows.
The weekly pattern in practice:
- Finish a batch of loops. The second-best one goes out free with the pointer line. The best one, plus stems, goes in the vault.
- Keep the pinned free drop fresh: when a newer free loop clearly outperforms it, promote the newer one to the pin.
- Every free drop caption mentions the vault once. Not begging, just the fact: "eight more in this series inside."
And here is why the funnel math makes the free side worth it. On Spinshare, cold visitors subscribe at about 0.2 percent, but visitors who save a producer's page subscribe at about 14 percent, roughly 75 times more. Your free loop is the reason a stranger saves you and comes back. The free drop does not make the sale. It creates the returner, and returners are the only people who buy. That whole conversion path is broken down in How to Get People to Actually Pay for Your Loops.
Producer FAQ
Will free loops devalue my sound?
Only if everything is free. A free drop next to locked drops does the opposite: it proves your quality and makes the locked vault feel like the real prize. Devaluing happens when there is nothing left to unlock.
How many free loops should I post?
Keep at least one strong free drop live at all times, and aim for roughly two free drops for every locked one while you are still building your crew. Once subscribers come steadily, you can shift the ratio toward locked.
Should my best loop be free or locked?
Lock your best work. Your free drop should be genuinely good, good enough that someone builds a beat with it, but the loop you would fight over belongs behind the subscription. Free proves the kitchen, locked is the meal.
Do locked loops even get downloaded?
Yes. On Spinshare, subscriber-locked drops get pulled about as often per drop as free ones. People who pay for access use it. A subscriber who unlocked your vault is your most active downloader, not your least.
Can I make a free loop paid later, or a paid one free?
Yes, and both moves have a job. Unlocking an old paid drop for a limited run creates a comeback moment for your whole page. Locking a formerly free drop works when it has proven demand, but say so before you do it, so it reads as the vault leveling up rather than a rug pull.